We know that we should be making twice as many 32″ LED TVs as 42″ LED TVsģ. We know that Air Conditioners sell better in summer and heaters sell better in winter :)Ģ. This data is the equivalent of “brain to keyboard with no filter.” In my opinion, you can’t get better market research, especially for a company like Kogan which relies on servicing demand, rather than creating demand.Īs a digital marketer, having the right information at your fingertips is critical for all sorts of business decisions. Google Trends is a great tool that shows you comparative Google searches.
Much easier to do a 15 second look in Google Trends, isn’t it?Īny businessperson who is using old school market research techniques needs to wake up or move aside for someone who understands efficiency and accuracy. This exactly correlates with the hundreds of hours of research and sales data analysis of non-readily available information that is exhibited in the Forbes articles. This Google Trends information shows, in seconds, that the iPhone 5s is three times more popular than the iPhone 5c. Given my company relies on being on top of consumer electronics trends, I had done 15 seconds of research a few days prior which had given me the same information: My initial reaction after reading the article was, “No shit, Sherlock.”
To compile all the information in the article would have taken hundreds of hours and cost thousands of dollars. The article had a lot of graphs, research, and sales data from multiple sources in it. If they use their tools correctly, the new age of Internet marketers have a wealth of information at their fingertips that give them a significant advantage over the competition.Ī recent Forbes article (among others) suggested, and showed, that the iPhone 5s is three times more popular than the iPhone 5c.
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